Digital Marketing Engineering

Digital Marketing Engineering is a liaison between Marketing and IT. Using in-depth knowledge of both worlds makes achieving marketing business goals extremely efficient and effective at the same time.

For example, the setup of a classic retargeting requires 2-3 people:

1. The software developer, who is responsible for the data provisioning on the website, which is the technical basis of the retargeting
2. The web analyst, who sets up the data flow between the provisioned data and the advertising platform
3. The performance marketing manager, who finally manages the retargeting ads

Depending on the digital marketing maturity of a company there might be little to no mutual understanding for each other’s expertise. This leads to a high investment of time to coordinating each other as well as testing and debugging each other’s work.

A digital marketing engineer, on the other hand, can handle all above listed tasks by her or himself, saving the time it takes for a group of people to coordinate and brief each other on their individual requirements.